Our project encompassed extensive research, the creation of numerous concepts and moodboards, and the development of various visual designs. From this process, we selected the primary theme: "The Echoes of Earth and Nature in Bold Minimalism." This theme inspired all visual elements, including colors, forms, and the motion of the new iconography. We deconstructed natural elements into specific metaphors, color schemes, and moodboards. 

We initially selected eight root icons and explored three distinct directions, ultimately developing five different styles. These styles were presented to all stakeholders and tested with users. We chose the one that received the most significant approval and positive feedback from customers.

From there, we delved deeper into the Nature and Earth concept, building a strong relationship between this idea and the company’s central vision. We also analyzed different forms found in nature and explored how these forms could be utilized to create recognizable iconographic shapes. This led to the creation of various types of icons, each reflecting different natural elements.