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Urban Gupshup — Branding of an Infotainment Podcast

ABOUT URBAN GUPSHUP

Urban Gupshup is a podcast channel available across all podcasting platforms in India. The podcast aims to give an exposer of urban life to the people who come to the city from small towns and rural areas. The content of the podcast is recorded by volunteers and edited, promoted & uploaded by the team Urban Gupshup.

THE PROJECT

The project has been done as a part of the academic project at NID (Design Project III). The branding of a podcast Urban Gupshup includes the dynamic visual identity design and  the brand strategy

THE CHALLENGE

Designing a visual identity which can be used across all the different platforms like podcast cover, promotional digital posters, templates for social media according to the content in different episodes was

a major challenge

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The visual identity

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The cover art for the podcast

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The cover art for the podcast with a dynamic identity

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The content inside the both forms can be changed to create cover images for different episodes of the podcast

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The  form is used to create educational images for social media

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